In the mid- to late 1990s,platinum replaced gold as the metal of choice in hip hop jewelry industry.
Artists and fans alike wore platinum (or silver) jewelry, often embedded with diamonds!!!


Jay-Z, Juvenile, and The Hot Boys were largely responsible for iced out hip hop jewelry.
Platinum fronts also became popular; Cash Money Records executive/rapper Brian "Baby" Williams
infamously has an entire mouthful of permanent platinum teeth!! sure he is a jewelry freak.
Others have different hip hop jewelry such as grills,removable metal or diamonds jewelled teeth coverings.This really didn't belong to original hip hop scene.


With the advent of "bling" culture, the turn of the century established luxury brands made inroads into the hip hop market, with brands like Gucci and Prada making appearances in hip hop videos.
The most popular shoe of the era was the Nike Air Force 1, immortalized in the song by Nelly.
Wikipedia

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